Instagram, the famous and widely used photo sharing online service, announced this Thursday to let its users upload videos for the first time. According to the rules, a user could post short videos of up to 15 seconds only. Ever since the announcement, Instagram has been loaded with videos by over 5 million active users in just the first 24 hours. The video sharing are heightened at one occasion when the Miami Heat won the National Basketball Championship, it is reported the company good 40 hours of video uploading.
This rising trend of allowing short videos to be posted on social networks with a strict time-limiting policies was initiated by Twitter in January that introduced “Vine” service under which users could post videos lasting maximum 6 seconds and no more. Facebook owned Instagram’s video service is also heading the same direction. Additionally, Instagram has 13 varying filters to change appearance of the videos to be posted.
Instagram is a comparatively new service making its debut in the year 2010 but the service quickly rose to fame and as per the company, more than 130 million people with more than half of these residing outside U.S are using Instagram. Till date, a whopping 60 billion photos have been posted and shared through Instagram. On average, 45 million a day is shared and billions of photos are linked in a day.
Facebook got Instagram under its hood last year for a cash amount of $300 million and 23 million shares of stock.